GINGER focuses on Customer Relationship Management and
allows companies to manage relationships with trade press.
It is mostly used by Public Relations Departments of Automotive companies like Peugeot Automobili Italia, Citroen and VolksWagen.
Automotive Companies inform mass media concerning new models, restyling and market-data, with the organization of exhibitions, events, press conferences and contacting directly journalists.
With Ginger, you easily select the suitable group of Journalist to communicate your initiative. Companies provide also test drive to trade press staff.
The System includes two main sections: one collects all media publication after events and the other provides market reports to Public Relations Managers. The second section is developed with Data Warehouse and Report Generator Software.