Nowaday, the web is changing rapidly and successful companies have started to increase their relationships with target audience.
Thanks to the growth of users generated content across different channels, enterprises are allowed to meet specific needs and expectations.
Our Customer Relationship Management Systems
improve your information and process organisation.
We develope customized CRM systems with efficient and
easy to use user interface.
Automotive companies need a vertical solution,
managing relationships with trade press.
GINGER focuses on Customer Relationship Management and
allows companies to manage relationships with trade press.
It is mostly used by Public Relations Departments of Automotive companies like Peugeot Automobili Italia, Citroen and VolksWagen.
Automotive Companies inform mass media concerning new models, restyling and market-data, with the organization of exhibitions, events, press conferences and contacting directly journalists.
With Ginger, you easily select the suitable group of Journalist to communicate your initiative. Companies provide also test drive to trade press staff.
The System includes two main sections: one collects all media publication after events and the other provides market reports to Public Relations Managers. The second section is developed with Data Warehouse and Report Generator Software.